Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustainability policy, it works upon a limited range of behavioural ‘triggers’. It focuses upon fear of penalty or desires for c...
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| Format: | Article |
| Language: | English |
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MDPI AG
2010-04-01
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| Series: | Sustainability |
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| Online Access: | http://www.mdpi.com/2071-1050/2/4/1138/ |