The Social Media Paradox Explained: Comparing Political Parties’ Facebook Strategy Versus Practice
Political parties’ interaction strategy and practice on Facebook is the topic of this article. Political parties and individual politicians can use social media to bypass media and communicate directly with voters through websites and particularly social media platforms such as Facebook. But previou...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2016-04-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305116644616 |