Determinants of consumer purchasing decision in the e-commerce sector in Poland – generation perspective
Development of the e-commerce sector in Poland over the last decade has been extremely dynamic. Both its value and share in GDP have increased, and the growth rate of on-line retail sales in Poland is currently one of the highest in Europe. The market development is driven either by changes in the b...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2018-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://doi.org/10.1051/shsconf/20185701010 |