LOYALITAS KONSUMEN DITINJAU DARI PERSEPSI TERHADAP CITRA PERUSAHAAN
This research aims to empirically examine the relationship between perception of corporate image and consumer loyalty. The hypothesis accompanying this research was a positive relationship between perception of corporate image and customer loyalty. Samples in this research were 77 consumers of Centr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Diponegoro
2012-10-01
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| Series: | Jurnal Psikologi Undip |
| Online Access: | http://ejournal.undip.ac.id/index.php/psikologi/article/view/6698 |