PERAN COUNTRY OF ORIGIN PADA PEMBENTUKAN BRAND EQUITY
Various variations mobile phone brands that enter the Indonesian market, consumers provides many alternatives to choose the products that best suit their needs. But on the other hand it can make consumers experience difficulties in making choices on the products they will buy. Marketers must be obse...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Magelang
2019-07-01
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| Series: | Jurnal Analisis Bisnis Ekonomi |
| Subjects: | |
| Online Access: | http://journal.ummgl.ac.id/index.php/bisnisekonomi/article/view/2739 |