THE EMOTIONS OF ELDERLY CONSUMERS IN THE PROCESS OF CHOICE OF TRAVEL DESTINATIONS
Emotions have great importance in purchasing decisions, however, only recently, researchers started to study them by qualitative approaches. In this context, this study sought to examine them in a still unexplored segment: elderly consumers. For this purpose, this research concentrated in a service...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Maria
2013-09-01
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| Series: | Revista de Administração da UFSM |
| Subjects: | |
| Online Access: | http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/download/5581/pdf |