CM2D: Cost Minimization Under the Competitive Market in Dynamic Social Networks

CM2D: Cost Minimization Under the Competitive Market in Dynamic Social Networks

The Reverse Influence Maximization (RIM) model deals with the viral marketing cost minimization in social networks. On the other hand, the Influence maximization (IM) technique finds the small number of influential users that maximize the viral marketing profit. Here, the profit is defined by the ma...

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Bibliographic Details
Main Authors: Ashis Talukder, Choong Seon Hong
Format: Article
Language:English
Published: IEEE 2020-01-01
Series:IEEE Access
Subjects:
Influence maximization
reverse influence maximization
competitive market
seeding cost
dynamic social networks
epidemic model
Online Access:https://ieeexplore.ieee.org/document/8946622/

Internet

https://ieeexplore.ieee.org/document/8946622/

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