PRO - ACTIVE CONSUMERS ENGAGEMENT AS DRIVER OF CO - INNOVATION - THE CASE OF ELECTROLUX (A)
This paper aims to highlight the importance and need for consumers’ engagement as co – innovators in the product development process or innovative activities within organizational context. The research will be conducted based on analysis of value co – creation process as the trigger for innovation,...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2014-11-01
|
| Series: | Annals of the Oradea University: Fascicle Management and Technological Engineering |
| Subjects: | |
| Online Access: | http://imtuoradea.ro/auo.fmte/files-2014-v3/Galateanu Avram Elena-PRO - ACTIVE CONSUMERS ENGAGEMENT AS DRIVER OF CO - INNOVATION - THE CASE OF ELECTROLUX (A).pdf |