REFLEXIONES EN TORNO A LA HUMANIZACIÓN DEL MARKETING: LA ASUNCIÓN DE UN NUEVO PARADIGMA MÁS ALLÁ DEL CAPITALISMO
The article is submitted to central objective, to reflect on the role of marketing in the construction and consolidation of new business management paradigm centered be to ensure the preservation of planet earth over time. It begins with the approach of the current crisis of the capitalist model, an...
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| Format: | Article |
| Language: | Spanish |
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Universidad Libre
2015-05-01
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| Series: | Dictamen Libre |
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| Online Access: | https://revistas.unilibre.edu.co/index.php/dictamenlibre/article/view/3074/2484 |