Research on Consumer Behaviour in Bucharest Poultry Meat Market
The paper goal was to study consumer behaviour for poultry meat. In this purpose 100 individuals participated to a questionnaire based survey in a supermarket of Bucharest. Specific methods of marketing research in such a case assured the statistical processing of the respondents’ answers. The res...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Agroprint Timisoara
2013-05-01
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| Series: | Scientific Papers Animal Science and Biotechnologies |
| Subjects: | |
| Online Access: | http://spasb.ro/index.php/spasb/article/view/43 |
| Summary: | The paper goal was to study consumer behaviour for poultry meat. In this purpose 100 individuals participated to a questionnaire based survey in a supermarket of Bucharest. Specific methods of marketing research in such a case assured the statistical processing of the respondents’ answers. The results pointed out an increased consumption of poultry meat, a preference for fresh chicken meat which is daily bought or 2-3 times a week in a varied amount ranging between 1-1.5 kg depending on consumer’s income for covering the family need. The main factors influencing consumer buying decision are the sensorial meat characteristics, meat quality, origin, price, prepaking grade. As a conclusion producers have to pay more attention to these aspects in their future strategy for producing and commercialising poultry meat. |
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| ISSN: | 1841-9364 2344-4576 |