Research on Consumer Behaviour in Bucharest Poultry Meat Market

The paper goal was to study consumer behaviour for poultry meat. In this purpose 100 individuals participated to a questionnaire based survey  in a supermarket of  Bucharest. Specific methods of marketing research in such a case assured the statistical processing of the respondents’ answers. The res...

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Bibliographic Details
Main Authors: Ion Pirvutoiu, Agatha Popescu
Format: Article
Language:English
Published: Agroprint Timisoara 2013-05-01
Series:Scientific Papers Animal Science and Biotechnologies
Subjects:
Online Access:http://spasb.ro/index.php/spasb/article/view/43