Valuation of opportunity costs by rats working for rewarding electrical brain stimulation.

Pursuit of one goal typically precludes simultaneous pursuit of another. Thus, each exclusive activity entails an "opportunity cost:" the forgone benefits from the next-best activity eschewed. The present experiment estimates, in laboratory rats, the function that maps objective opportunit...

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Bibliographic Details
Main Authors: Rebecca Brana Solomon, Kent Conover, Peter Shizgal
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2017-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC5571941?pdf=render