Sustainable Diffusion of Fashion Information on Mobile Friends-Based Social Network Service
This study presents a model integrating research on mobile social network services (SNS) and word-of-mouth (WOM) by examining the sustainable diffusion of fashion information via multidimensional effect factors, including the social relationship and sub-network structure characteristics of SNS. Impl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2018-05-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | http://www.mdpi.com/2071-1050/10/5/1474 |