Sustainable Diffusion of Fashion Information on Mobile Friends-Based Social Network Service

Sustainable Diffusion of Fashion Information on Mobile Friends-Based Social Network Service

This study presents a model integrating research on mobile social network services (SNS) and word-of-mouth (WOM) by examining the sustainable diffusion of fashion information via multidimensional effect factors, including the social relationship and sub-network structure characteristics of SNS. Impl...

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Bibliographic Details
Main Authors: Youn Kue Na, Sungmin Kang
Format: Article
Language:English
Published: MDPI AG 2018-05-01
Series:Sustainability
Subjects:
sustainable diffusion
friends-based SNS
social cascade
information cascade
sub-network
fad-like behavior
word-of-mouth (WOM) intention
Online Access:http://www.mdpi.com/2071-1050/10/5/1474

Internet

http://www.mdpi.com/2071-1050/10/5/1474

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