Beyond the Physical Realm: A proposed theory regarding a consumer’s place experience
Marketers view place as a marketing mix tool that denotes activitiesassociated with the distribution of products and services. Thus, thediscipline believes that places are alienated from consumers’ livesand experiences. This article looks at the place concept anew andoffers an original theory of con...
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| Format: | Article |
| Language: | English |
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Sociology Press
2005-03-01
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| Series: | Grounded Theory Review: An International Journal |
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| Online Access: | http://groundedtheoryreview.com/2005/03/30/1567/ |
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doaj-ec70008f25ed433a816809e14a80a263 |
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Article |
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doaj-ec70008f25ed433a816809e14a80a2632020-11-25T01:59:30ZengSociology PressGrounded Theory Review: An International Journal1556-15421556-15502005-03-0142Beyond the Physical Realm: A proposed theory regarding a consumer’s place experience Mark Rosenbaum, Ph.D.Marketers view place as a marketing mix tool that denotes activitiesassociated with the distribution of products and services. Thus, thediscipline believes that places are alienated from consumers’ livesand experiences. This article looks at the place concept anew andoffers an original theory of consumers’ experience in place.http://groundedtheoryreview.com/2005/03/30/1567/marketingdistribution |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Mark Rosenbaum, Ph.D. |
| spellingShingle |
Mark Rosenbaum, Ph.D. Beyond the Physical Realm: A proposed theory regarding a consumer’s place experience Grounded Theory Review: An International Journal marketing distribution |
| author_facet |
Mark Rosenbaum, Ph.D. |
| author_sort |
Mark Rosenbaum, Ph.D. |
| title |
Beyond the Physical Realm: A proposed theory regarding a consumer’s place experience |
| title_short |
Beyond the Physical Realm: A proposed theory regarding a consumer’s place experience |
| title_full |
Beyond the Physical Realm: A proposed theory regarding a consumer’s place experience |
| title_fullStr |
Beyond the Physical Realm: A proposed theory regarding a consumer’s place experience |
| title_full_unstemmed |
Beyond the Physical Realm: A proposed theory regarding a consumer’s place experience |
| title_sort |
beyond the physical realm: a proposed theory regarding a consumer’s place experience |
| publisher |
Sociology Press |
| series |
Grounded Theory Review: An International Journal |
| issn |
1556-1542 1556-1550 |
| publishDate |
2005-03-01 |
| description |
Marketers view place as a marketing mix tool that denotes activitiesassociated with the distribution of products and services. Thus, thediscipline believes that places are alienated from consumers’ livesand experiences. This article looks at the place concept anew andoffers an original theory of consumers’ experience in place. |
| topic |
marketing distribution |
| url |
http://groundedtheoryreview.com/2005/03/30/1567/ |
| work_keys_str_mv |
AT markrosenbaumphd beyondthephysicalrealmaproposedtheoryregardingaconsumersplaceexperience |
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