Beyond the Physical Realm: A proposed theory regarding a consumer’s place experience
Marketers view place as a marketing mix tool that denotes activitiesassociated with the distribution of products and services. Thus, thediscipline believes that places are alienated from consumers’ livesand experiences. This article looks at the place concept anew andoffers an original theory of con...
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| Format: | Article |
| Language: | English |
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Sociology Press
2005-03-01
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| Series: | Grounded Theory Review: An International Journal |
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| Online Access: | http://groundedtheoryreview.com/2005/03/30/1567/ |