PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH E-WOM TERHADAP MINAT BELI SEPATU MEREK BATA
This study explains the role of brand image mediating the influence of E-WOM on buying interest. This research was conducted in the city of Denpasar involving 130 respondents. The study used questionnaires, observation and interviews. Path analysis and sobel test were used. The results of this study...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2019-08-01
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| Series: | E-Jurnal Manajemen |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/46793 |