PERAN MEDIASI PERCEIVED USEFULNESS DALAM PLATFORM C2C E-COMMERCE

The purpose of this research is to find out the factors that influence in C2C e-commerce. The sample of this study was people who had done online shopping This studyuses PLS in testing hypothesesusing 342 respondents. The results of this study indicate that independent, information quality, trust, p...

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Bibliographic Details
Main Author: Lily Purwianti
Format: Article
Language:Indonesian
Published: Universitas Trisakti 2019-10-01
Series:Jurnal Manajemen dan Pemasaran Jasa
Subjects:
Online Access:https://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/3718