Conceptual Approach to Managing the Marketing Competence of Enterprises Концептуальный подход к управлению маркетинговой компетенцией предприятий
The article considers a topical problem of search and justification of conceptual provisions of managing marketing competence of enterprises. The goal of the article is justification of an approach to managing marketing competence of an enterprise and development of its key components that determine...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2013-08-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/pdf/2013/8_0/373_378.pdf |