Persuasive Communication and Visitors Willingness to Pay Park User Fees
This study showed that persuasive messages were able to affect on the visitors’ willingness to pay (WTP) park user fees (PUF). The primary aim of this study is to measure visitors’ willingness to pay (WTP) such fees in Fruška Gora National Park, where no such measurement has previously been undertak...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2014-01-01
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| Series: | Turizam |
| Subjects: | |
| Online Access: | http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1801_1.pdf |