Political Perspective on Technology Alliances – the Case of Microsoft and Google
The article presents technological alliances as political activities, helping establish coalitions, co-opt supporters and eliminate rivals. Using the example of Microsoft’s and Google’s partner ecosystems, it discusses specific partnership techniques and their relevance for technology companies. The...
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| Format: | Article |
| Language: | English |
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Nowy Sacz Business School National-Louis University
2012-01-01
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| Series: | Journal of Entrepreneurship, Management and Innovation |
| Subjects: | |
| Online Access: |
http://jemi.edu.pl/uploadedFiles/file/all-issues/vol8/issue1/JEMI_Vol_8_Issue_1_2012_Article_1.pdf
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