SMEs and poverty alleviation in Nigeria: Marketing resources and capabilities implications
This article seeks to identify the mediating role of marketing resources and capabilities in small and medium enterprises (SMEs)‐poverty alleviation relationship. A qualitative approach of conceptualization of the interconnectedness of the major variables of the study is undertaken. Despite several...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2010-03-01
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| Series: | New England Journal of Entrepreneurship |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-13-02-2010-B005/full/pdf?title=smes-and-poverty-alleviation-in-nigeria-marketing-resources-and-capabilities-implications |