SMEs and poverty alleviation in Nigeria: Marketing resources and capabilities implications

SMEs and poverty alleviation in Nigeria: Marketing resources and capabilities implications

This article seeks to identify the mediating role of marketing resources and capabilities in small and medium enterprises (SMEs)‐poverty alleviation relationship. A qualitative approach of conceptualization of the interconnectedness of the major variables of the study is undertaken. Despite several...

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Bibliographic Details
Main Author: Olalekan U. Asikhia
Format: Article
Language:English
Published: Emerald Publishing 2010-03-01
Series:New England Journal of Entrepreneurship
Online Access:https://www.emerald.com/insight/content/doi/10.1108/NEJE-13-02-2010-B005/full/pdf?title=smes-and-poverty-alleviation-in-nigeria-marketing-resources-and-capabilities-implications

Internet

https://www.emerald.com/insight/content/doi/10.1108/NEJE-13-02-2010-B005/full/pdf?title=smes-and-poverty-alleviation-in-nigeria-marketing-resources-and-capabilities-implications

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