Nutrition Meets Social Marketing: Targeting Health Promotion Campaigns to Young Adults Using the Living and Eating for Health Segments

Nutrition Meets Social Marketing: Targeting Health Promotion Campaigns to Young Adults Using the Living and Eating for Health Segments

Young adults are a key target age group for lifestyle behaviour change as adoption of healthier behaviours has the potential to impact long term health. This paper arises from a multi-disciplinary research project, Communicating Health, which aims to bridge the gap between nutritionists, media, and...

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Bibliographic Details
Main Authors: Clare F. Dix, Linda Brennan, Mike Reid, Tracy A. McCaffrey, Annika Molenaar, Amy Barklamb, Shinyi Chin, Helen Truby
Format: Article
Language:English
Published: MDPI AG 2021-09-01
Series:Nutrients
Subjects:
segmentation theory
young adults
health promotion
social marketing
Online Access:https://www.mdpi.com/2072-6643/13/9/3151

Internet

https://www.mdpi.com/2072-6643/13/9/3151

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