Willingness of the New Generation of Farmers to Participate in Rural Tourism: The Role of Perceived Impacts and Sense of Place
This study aims to assess the willingness of the new generation of farmers in China to return to their hometowns for the purpose of contributing to rural tourism. Based on the hierarchy of effects models (HOE) and the social representation theory (SRT), this study utilized an analysis model of perce...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-01-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/12/3/766 |