THE INFLUENCE OF BRAND ATTITUDE ON BEHAVIORAL INTENTION IN THE CONTEXT OF NATIONAL CARRIER’S SERVICE FAILURE
Studies on the service failures involving a national carrier are still very limited. This present study strives to investigate the relationship between brand attitudes and behavioral intentions in the context of national carrier’s service failures as well as the moderating effect of causal attribut...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2021-03-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-1-2021/gtg.34125-636.pdf |