Marketing de Relacionamento: Agregando Valor ao Negócio com Big Data

Marketing de Relacionamento: Agregando Valor ao Negócio com Big Data

<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph; line-height: 150%;"><span style="font-family: &quot;Times New Roman&quot;, serif; color: #00000a; background-image: initial; background-position: initial; background-size: initia...

Full description

Bibliographic Details
Main Authors: Ana Cláudia Borges Coutrim dos Reis, Marcos Terra Iacovelo, Lucilene Bueno Borges de Almeida, Bento Alves da Costa Filho
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2016-12-01
Series:REMark: Revista Brasileira de Marketing
Subjects:
Marketing de Relacionamento
CRM
Tecnologia
Big Data
Online Access:http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3379

Internet

http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3379

Similar Items