Emotional Impact of Dishes versus Wines on Restaurant Diners: From Haute Cuisine Open Innovation

Emotional Impact of Dishes versus Wines on Restaurant Diners: From Haute Cuisine Open Innovation

Haute cuisine is emblematic in the world of tourism and is of fundamental importance in the economic and social life in most countries worldwide. Haute cuisine gastronomic experiences play with the senses, involving the diner, thus generating a unique experience for the customer. This empirical stud...

Full description

Bibliographic Details
Main Authors: Ana Mengual-Recuerda, Victoria Tur-Viñes, David Juárez-Varón, Faustino Alarcón-Valero
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
haute cuisine
gastronomic experience
experiential marketing
neuromarketing
consumer behavior
Online Access:https://www.mdpi.com/2199-8531/7/1/96

Internet

https://www.mdpi.com/2199-8531/7/1/96

Similar Items