Investigating Social Commerce as an Alternate Model for Online Commerce in Developing Countries: a case of Pakistani Economy
The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value effe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Johar Education Society
2013-05-01
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| Series: | Pakistan Journal of Commerce and Social Sciences |
| Subjects: | |
| Online Access: | http://www.jespk.net/publications/117.pdf |