Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies
This paper aimed to examine the relationship between concept of CLV and organizational values. The new integrated CLV concept has four dimensions: base, future, network and learning. The organizational values include employees’ value, shareholders’ value and customers’ value, and each value is indiv...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-11-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_63842_75f525247353ab044485c1cc74919423.pdf |