PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN PASTA GIGI PEPSODENT PT. UNILEVER
This research was conducted in the city of Denpasar, the sample size used was 120 respondents using non-probability sampling technique particularly purposive sampling. The data collected were processed using multiple linear regression analysis technique. The results showed that tested each variable...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2016-04-01
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| Series: | E-Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/17729 |