Institutionalization of Marketing in Hospitals in the Czech Republic
This paper deals with the specifics of marketing management in hospitals and the role of marketing in hospitals in the Czech Republic. Its goal is to present marketing as a tool enabling hospitals to compete in an open market. Nowadays, hospitals increasingly realise that there is a need for marketi...
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| Format: | Article |
| Language: | English |
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Tomas Bata University in Zlín
2013-09-01
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| Series: | Journal of Competitiveness |
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| Online Access: | http://www.cjournal.cz/files/143.pdf |