Methods of marketing analysis at all stages of the product life cycle
The paper discusses the essence, and information and methodological support of marketing analysis. We present a method of marketing analysis in accordance with the stages of the product life cycle. Practical application of the marketing analysis methodology using the methods of strategic analysis of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/72/e3sconf_esmgt2021_06032.pdf |