Estratégias de Comunicação Política Online: uma análise do perfil de José Serra no twitter

This article examines some of the main changes that Brazilian elections have faced thanks to the new media. More specifically, it studies how the candidate José Serra (PSDB, Brazilian Social Democracy Party) used Twitter over the 2010 presidential race. The text analyzes the new behaviors perceived...

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Bibliographic Details
Main Authors: SILVA, Fernando Wisse Oliveira, MARQUES, Francisco Paulo Jamil Almeida, MATOS, Nina Ribeiro
Format: Article
Language:Portuguese
Published: Universidade Federal da Bahia 2011-12-01
Series:Contemporanea : Revista de Comunicação e Cultura
Subjects:
Online Access:http://www.portalseer.ufba.br/index.php/contemporaneaposcom/article/view/5663/4257