Estratégias de Comunicação Política Online: uma análise do perfil de José Serra no twitter
This article examines some of the main changes that Brazilian elections have faced thanks to the new media. More specifically, it studies how the candidate José Serra (PSDB, Brazilian Social Democracy Party) used Twitter over the 2010 presidential race. The text analyzes the new behaviors perceived...
Main Authors: | , , |
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Format: | Article |
Language: | Portuguese |
Published: |
Universidade Federal da Bahia
2011-12-01
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Series: | Contemporanea : Revista de Comunicação e Cultura |
Subjects: | |
Online Access: | http://www.portalseer.ufba.br/index.php/contemporaneaposcom/article/view/5663/4257 |