Advancement of marketing developing biotechnology-based business

The article, in a complex way, analyzes the needs of marketing improvement in developing biotechnology­based business and highlights its role in the context of modern society and globalization challenges. The article distinguishes between the existing problems of biotechnology business, the present...

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Bibliographic Details
Main Authors: Vaidas Vilmantas, Borisas Melnikas
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2014-09-01
Series:Business: Theory and Practice
Subjects:
Online Access:https://journals.vgtu.lt/index.php/BTP/article/view/8363