Innovation in function of creating image of the city as a tourist destination
Cities, the most complex products on the market, cannot plead the market competitiveness unless clearly differentiated and with the created image. In support of the growing contemporary actualization of a city as a trademark or a brand, a wider range of possibilities for differentiation of an image...
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| Format: | Article |
| Language: | English |
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Visoka poslovna škola strukovnih studija, Novi Sad
2013-01-01
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| Series: | Škola Biznisa |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2013/1451-65511304109D.pdf |