Relationship between corporate image and corporate reputation in Polish banking sector
Research background: Corporate reputation and image are two valuable intangible resources of the company, aimed at building its long-term competitive ad-vantage and market value. Although reputation and image are interrelated categories, they should not be identified with each other. The differences...
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| Format: | Article |
| Language: | English |
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Institute of Economic Research
2018-09-01
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| Series: | Oeconomia Copernicana |
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| Online Access: | http://economic-research.pl/Journals/index.php/oc/article/view/1052 |