Creating the national brand
This paperwork explores importance of the brand development for the company as well as the national economy. The brand development in the food industry is long - term management process which engage great amount of human and financial resources. The strong brand obtain many benefits for the company...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2007-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710704163D.pdf |
| Summary: | This paperwork explores importance of the brand development for the company as well as the national economy. The brand development in the food industry is long - term management process which engage great amount of human and financial resources. The strong brand obtain many benefits for the company - better positioning, bigger loyalty, sales increase, better negotiation power, etc. Serbia has great advantage for the agricultural development because its natural resources basis. Raspberry has great export potential, but there should be introduced management and technological shift - raspberry export of the higher processing value, national brands development and new technological applications. |
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| ISSN: | 0354-3471 2334-8364 |