Creating the national brand
This paperwork explores importance of the brand development for the company as well as the national economy. The brand development in the food industry is long - term management process which engage great amount of human and financial resources. The strong brand obtain many benefits for the company...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2007-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710704163D.pdf |