Protection Motivation Theory: A Proposed Theoretical Extension and Moving beyond Rationality—The Case of Flooding
Despite the significant financial and non-financial costs of household flooding, and the availability of products that can reduce the risk or impact of flooding, relatively few consumers choose to adopt these products. To help explain this, we combine the existing theoretical literature with evidenc...
Main Authors: | , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
MDPI AG
2020-06-01
|
Series: | Water |
Subjects: | |
Online Access: | https://www.mdpi.com/2073-4441/12/7/1848 |