Protection Motivation Theory: A Proposed Theoretical Extension and Moving beyond Rationality—The Case of Flooding

Despite the significant financial and non-financial costs of household flooding, and the availability of products that can reduce the risk or impact of flooding, relatively few consumers choose to adopt these products. To help explain this, we combine the existing theoretical literature with evidenc...

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Bibliographic Details
Main Authors: Matthew Oakley, Sam Mohun Himmelweit, Paul Leinster, Mónica Rivas Casado
Format: Article
Language:English
Published: MDPI AG 2020-06-01
Series:Water
Subjects:
Online Access:https://www.mdpi.com/2073-4441/12/7/1848