The impact of Social bonds on consumer responses to advertising on social networks
Social networks are the product of the evolution of e-commerce in the Web 2 environment.Given the upward trend in subscribing to users in these networks, advertising on social networks has become the most important and effective marketing activity. Accordingly, the present study examines the effect...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2020-05-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61283_d41d8cd98f00b204e9800998ecf8427e.pdf |