Consumer Response towards Online Video Advertisement
This study aims to determine the moderating effect of ad length on the relationships of ad content to intention of skipping and ad irritation. Previous research has touched upon the factors that affect a customers intention of skipping and ad irritation which centers around the duration of an ad and...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2020-12-01
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| Series: | Journal the Winners |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/6797 |