ANALISA PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN SEPEDA MOTOR HONDA
<p>Nowadays the rivalry of motorcycle industry in Indonesia increases rapidly. In facing this condition, the motorcycle producers are demanded to form a strong competitive superior component by making a good brand image for consumers. Brand image is a trade mark association; it is formed and s...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Kanjuruhan Malang
2010-10-01
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| Series: | Jurnal Ekonomi Modernisasi |
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| Online Access: | http://ejournal.unikama.ac.id/index.php/JEKO/article/view/40 |