The evolution of destination branding: A review of branding literature in tourism
Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a comprehens...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Hellenic University
2017-03-01
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| Series: | Journal of Tourism, Heritage & Services Marketing |
| Subjects: | |
| Online Access: | http://jthsm.gr/vol3iss1/3-1-2.pdf |