Fundraising, comunicação e relações públicas. Desenvolvimento cultural de uma marca-cidade: Málaga
Strategic management of communication and public relations with stakeholders, are tools of great utility for fundraising, in order to get a sustainable development of socio-cultural projects. We analyze its impact on the Málaga city brand, through an exploratory study with the most representative in...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Centro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL)
2017-12-01
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| Series: | Chasqui |
| Subjects: | |
| Online Access: | http://revistachasqui.org/index.php/chasqui/article/view/2841 |