O PARAÍSO KEY WEST – UMA VISÃO DE SEGMENTAÇÃO DE MERCADO

Society each time more, needs mechanisms to surpass problems and limitations. One understands that the world-wide tourism if characterizes for possessing great capacity of adaptation and segmentation of markets, on the basis of the dynamic of estruturação of new products and also in new consuming ma...

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Bibliographic Details
Main Author: Myriam de Andrade Caminha Costa
Format: Article
Language:Portuguese
Published: Universidade do Oeste Paulista 2007-12-01
Series:Colloquium Humanarum
Subjects:
Online Access:http://dx.doi.org/10.5747/ch.2007.v04.n2.h046