O PARAÍSO KEY WEST – UMA VISÃO DE SEGMENTAÇÃO DE MERCADO
Society each time more, needs mechanisms to surpass problems and limitations. One understands that the world-wide tourism if characterizes for possessing great capacity of adaptation and segmentation of markets, on the basis of the dynamic of estruturação of new products and also in new consuming ma...
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Format: | Article |
Language: | Portuguese |
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Universidade do Oeste Paulista
2007-12-01
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Series: | Colloquium Humanarum |
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Online Access: | http://dx.doi.org/10.5747/ch.2007.v04.n2.h046 |