The Effects on Consumer Behavior of Hotel Related Comments on the TripAdvisor Website: An Istanbul Case
In parallel with the major developments witnessed in information technologies, social media, supported by its broad area of usage, is gaining significance in every field, with the tourism sector being no exception in this regard. The transfer of changing marketing strategies via digital channels int...
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| Format: | Article |
| Language: | English |
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Akdeniz University Tourism Faculty
2020-06-01
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| Series: | Advances in Hospitality and Tourism Research |
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| Online Access: | https://dergipark.org.tr/en/pub/ahtr/issue/54821/536303?publisher=akdeniz |