Building Effective Marketing Communications in Tourism
In the world of rapid technological evolution and economy of digitalization, consumers are continuously changing. Tourists are among the first. Their behaviour, media consumption, engagement level and expectations must influence on transformation of applied communication tools. In recent decades, th...
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| Format: | Article |
| Language: | English |
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Sciendo
2016-12-01
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| Series: | Studia Commercialia Bratislavensia |
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| Online Access: | https://doi.org/10.1515/stcb-2016-0025 |