Product Image Configuration in The Apartment’s Buyers Perception
The apartment’s image composes a complex and multidimensional construct, based on the buyers’ perceptions, concerning symbolic and utilitarian meanings. This research seeks to verify how the product image is configured, an apartment, is set from buyers’ viewpoint, as well as the impact of this image...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto Brasileiro de Estudos e Pesquisas Sociais
2018-05-01
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| Series: | Revista Eletrônica de Ciência Administrativa |
| Online Access: | http://www.periodicosibepes.org.br/index.php/recadm/article/view/2546 |