The Market Orientation and Performance Relationship: An Empirical Study in Private Universities

The Market Orientation and Performance Relationship: An Empirical Study in Private Universities

This study examines the empirical link between three dimensions of market orientation, namely, student orientation, competitor orientation and inter-functional coordination, and private university performance in Kopertis X. The study was based on an empirical investigation of private universities lo...

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Bibliographic Details
Main Author: Sefnedi Sefnedi
Format: Article
Language:English
Published: Universitas Pelita Harapan 2017-06-01
Series:DeReMa (Development Research of Management): Jurnal Manajemen
Subjects:
market orientation
private universities
performance
Kopertis X
Indonesia
Online Access:http://ojs.uph.edu/index.php/DJM/article/view/331

Internet

http://ojs.uph.edu/index.php/DJM/article/view/331

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